Building a Fashion Mindset
Exclusive Collaboration Workshop
Led by Noor Hammad & Zahra Helal

BD 48
This workshop focuses on developing a strong understanding of the fashion industry and building the mindset needed to succeed in fashion. Participants will explore fashion trends, design identities, consumer behaviour, and the role of brand identity in shaping a fashion career or business.
- Introduction to fashion design and the evolution of fashion
- Understanding fashion trends and their history
- Fashion design styles and classifications
- Consumer behaviour and target audience research
- The importance of building a brand identity in fashion
